“Green” Packaging Trends
Connected packaging, also known as smart packaging, is a growing trend that allows companies to align their values by promoting ideas through design. Labels that use digital watermarks, like QR codes, offer consumers the chance to connect with a product on a personal level. Offering information in a digital format is a modern form of communication that doesn’t generate waste! An additional bonus? Companies can promote earth-saving causes through graphics and design elements.
Over the past five decades, environmental agencies have discovered disturbing data about what is floating around in our oceans, and unfortunately the damage doesn’t stop there! Eco conscious companies have shifted their agenda to offer sustainable products. Glass and wood packaging designed to be reused have seen a major uptrend lately. Eye catching packaging that will display nicely after the product is consumed adds value to the modern buyer.
Minimalism is in, excess packaging is out. Not only do we love reusable jars and bottles, but on-the-go, simple packaging that works to limit our eco-footprint is a win-win. Consumers are less enticed by large bulky items that take up space and compound environmental issues. Customers are more likely to turn to brands that offer a range of products in varying sizes.
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