There are certain differences in products, with cosmetics being the most obvious. In addition to the differences in the properties of the products themselves, cosmetics also come in different grades. In order to distinguish the grade of cosmetics, people often use different packaging materials and methods to reflect. With the intensified competition in the cosmetics market and the development trend of the packaging design industry, people have different requirements for the design requirements of packaging materials, packaging containers and cosmetic packaging. We have summarized six main characteristics of cosmetic packaging design.
1. Diversification of cosmetic packaging containers.
Due to the fierce competition in the cosmetics market, various manufacturers’ investments in cosmetics packaging are also increasing. For low-to-medium-grade cosmetics, in order to meet different needs, the volume of packaging containers is diversified and convenient for consumers to choose; for high-end products, small volumes are used for packaging to meet the needs of low-income groups, especially for young girls. Consumer psychology caused by curiosity. Therefore, different packaging containers are used to meet different consumption levels.
2. Serialization of cosmetic packaging design.
The so-called serialized packaging design refers to the packaging design of similar products with different colors, water patterns or different shapes based on a unified trademark pattern and text font. The requirements are the same, different requirements are both diverse and holistic. In the practical application of cosmetic packaging, there are usually two situations:
First, cosmetics of the same brand and different functions are packaged in series to facilitate consumer purchases, while keeping the overall price lower than the total price of individual purchases. For example, a series of brands of cosmetics maintain the overall design style, and then use larger containers to package and package various cosmetics as a sales unit for overall sales;
The second is a series of cosmetics with the same brand and the same main function, but different auxiliary functions, or a series of cosmetics with the same brand but different functions. For example, the main function of various moisturizers of a brand is skin care, but the auxiliary function is different. Like various brand cleansers of a brand, its function is clean, but the manufacturing formula is different. For this series of cosmetics, the packaging design should meet the characteristics of the series packaging design, not only to achieve the role of series packaging, but also to help consumers choose.
3. The scope of application of plastic materials and composite materials in plastic packaging is increasing, and the design of packaging containers, especially plastic bottles, is becoming more diverse.
4. The use of glass bottles is limited.
Due to the inherent disadvantages of glass bottles (eg, heavy, fragile, etc.), for general cosmetics, if plastic materials or composite materials can be used instead of glass containers for packaging, they are usually packaged in plastic containers or composite containers, and for high-end cosmetics. Or volatile, easily perfumed cosmetics, such as perfumes, are often packaged in glass bottles.
5, some cosmetics such as mousse, perfume and other products use spray packaging and other packaging forms to facilitate consumer use. The packaging of cosmetics is paying more and more attention to the structural design and accessory design of the container, making it easy for consumers to grasp, easy to use, and easy to quantify in various environments.
6, cosmetics packaging should be more and more targeted to the needs of personalized development.
Cosmetic packaging must correctly communicate the cosmetic characteristics required by different individual consumer needs, and express the aesthetic interests of different groups of people in order to successfully achieve the sales of cosmetics.
Email: sales01@cosme-packaging.com
